Blog
Thoughts on design, AI, and building.
Why every AI website builder produces the same design — and how we fixed it
LLMs converge on average patterns because that's what's most represented in training data. We solved this with a three-layer design system that constrains the AI into curated quality.
Introducing Design Moods: 6 visual personalities for your brand
From Editorial elegance to Brutalist honesty — how each mood transforms identical content into a completely different experience.
How we got AI editing costs down to $0.01 per section
Our 5-layer prompt architecture keeps token costs at ~1,400 per call while maintaining output quality that matches hand-written copy.
Why we chose B2B over solo founders
Lovable and Bolt target individual builders. We target the businesses that pay 5-10x more and stay 3x longer. Here's the math.
Building a SaaS with Claude as your engineering team
What it's actually like to build a production platform as a solo founder with AI. The wins, the walls, and the workflows.
Brand Tokens: how your identity becomes code
Your colors, fonts, and tone don't just style the output — they're injected into every AI prompt. Here's the technical deep-dive.
The road to launch: what's shipping in Q2 2026
Sitemap builder, mood selector, section editor, AI pipeline, and preview system. A look at the sprint ahead.